ONE Sotheby's Advantage

There is an art to selling fine homes. Just as an art gallery positions and places art, we position your property to place it in its finest light and to showcase the value.

We embrace innovation. Pushing the envelope and doing things ahead of the curve gets us excited. Technology allows us to market your home in an ever changing and ever improving variety of ways.

Marketing on a global scale. We are not passive in our approach to international marketing. We push to open new markets throughout the world and spotlight our market to savvy buyers.

We understand that understanding the lifestyle our people are looking for can be just as important as the home itself.

A track record that speaks for itself. Our attention to detail and innovative marketing have led us to be the luxury leader in South Florida real estate.

ONE Sotheby's Listing Presentation

Creating Global Connections

OUR MARKETING STRATEGY IS ALL ABOUT MAKING IMPRESSIONS WORLDWIDE. IT’S ABOUT CREATING GLOBAL CONNECTIONS AND ESTABLISHING TRUE CONSUMER ENGAGEMENT.

It’s about leveraging exposure, innovation and international impact to showcase the listings our network represents to a broad audience of consumers that value the unique. To create a true global impact that is primed to deliver 506 million impressions through innovative programs and deep relationships with iconic international brands, we have developed what we like to refer to as a “global halo.” 

Leveraging the Digital Platform

According to a 2009 NAR survey 90% of buyers utilize the internet to find their home. Therefore, it is essential to not only be on the Internet but to stand out as the source of information for those who seek unique homes that equal their lifestyle. 

HERE'S A SAMPLE OF THE WEB EXPOSURE YOUR HOME WILL RECEIVE WITH ONE OF THE MOST ADVANCED REAL ESTATE SITES IN SOUTH FLORIDA

We’ve done the research. We’ve consulted the experts. We’ve spared no expense in our pursuit to ensure that your home has the best web exposure possible. Here’s just a sample of features:

  • Higher quality photos than even the MLS
  • Local info for each listing. Restaurants, schools, etc.
  • Market stats (coming soon)
  • Better user experience
  • Individual statistics tracked for each homeseller
  • Instant notification of price changes and new listings
  • Optimized for the iPad and mobile devices
  • More Community info
  • Comparable sold listings
  • Engaging Area Videos

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YOUR OWN PROPERTY WEBSITE

Want your property to really make an impression? We can create websites for each individual property, utilizing high-quality photography and excellent design to show off your home. Bragging rights included.

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TOP SEARCH ENGINE PLACEMENT

We work diligently to make sure our site is placed in the top results for the most prominent search terms regarding South Florida luxury real estate. Our visibility is organic, not the paid banners that people skip over.

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SOCIAL MEDIA EXPOSURE

We work diligently to make sure our site is placed in the top results for the most prominent search terms regarding South Florida luxury real estate. Our visibility is organic, not the paid banners that people skip over.


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WORLDWIDE SYNDICATION

Properties listed at $1.5M (USD) and above qualify to participate in our exclusive Global Distribution program. This option is automatically offered to you during your brochure creation process in our Product Studio. If you choose to participate, you can select from the five options available – full global distribution, international only, U.S. distribution only, U.S. east distribution or U.S. west. Each one of these options also includes distribution to select Auction House locations around the world where 2 brochures will be automatically sent for inclusion into specially designed brochure racks.

 

Publications

ONE LIFE MAGAZINE

ONE Life Magazine combines high-end editorial - the art, homes, yachts, jets, fashion, and entertainment that define the South Florida lifestyle – with full page property advertisements of our most extraordinary listings. More than a magazine, it's an experience.

CORPORATE COOPERATIVE ADVERTISING

There are an array of options to consider for print advertising through the Sotheby’s International Realty Cooperative Advertising program, including impressive titles that provide targeted reach and vast global exposure. These titles include the Wall Street Journal, New York Times, International Herald Tribune, Sotheby’s At Auction, Country Life, and more.

TRENDS MAGAZINE

Trends Magazine is a semi-annual, comprehensive study of South Florida real estate market activity from Miami to Fort Lauderdale, including in-depth data analysis by neighborhood.

COLLECTIONS

Our Collections book showcases our most exceptional listings and is designed with full-page property advertisements. Landing in several Sotheby’s Auction Houses, Collections is also taken to any event sponsored by ONE Sotheby’s International Realty both nationally and globally. Copies of Collections have traveled to London, Brazil, Argentina, and Peru. This exclusive property book is created semi-annually and delivered to an exclusive international audience that is nearly impossible to reach with traditional advertising.

IMPRESSIONS

Small photos make small impressions. Our “Impressions” direct mail foldout poster is based on this concept of “less is more.” Using one distinctly large property photo and minimal copy, Impressions is designed to let our properties speak for themselves. This poster is directly mailed to over 20,000 homes throughout Miami-Dade and Broward counties.

ADDITIONAL WEB MARKETING TOOLS

Many of our tools are built specifically to make our associates better equipped and more efficient than the competition. Spend some time with one of them and you’ll see just what we’re talking about. We are constantly pushing to innovate. Our team is working to add new features and tools as you read this. All of these features, combined with the power of the ONE Sotheby’s International Realty brand, take our real estate marketing to the next level.

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Contact

  • Broker-Associate

    Mauricio J. Barba, P.A.
    ONE Sotheby's International Realty

  • TELEPHONE

    305.439.8311 Mobile 305.444.7224 Direct 305.667.1757 Fax

  • OUR LOCATION

    1430 S. Dixie Highway, Suite 110
    Coral Gables, Florida 33146

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